Meet Masi (Masilamani), the Assistant Vice President – Digital Marketing at AnnexMed, with close to 17 years of experience in driving go-to-market (GTM) strategy and building scalable, performance-driven digital growth engines across B2B and enterprise environments.
At AnnexMed, Masi leads the digital marketing charter with a strong focus on GTM execution, revenue impact, demand generation, and pipeline acceleration. He drives integrated marketing strategies across performance marketing, inbound and outbound programs, paid media, and martech-led optimization, ensuring measurable outcomes across the entire customer lifecycle.
Known for his data-driven mindset, Masi works closely with sales and leadership teams to align GTM motions with market positioning, improving lead quality, conversion rates, and revenue visibility. His ability to connect strategy with execution plays a key role in strengthening AnnexMed’s presence and positioning its RCM and AI-led solutions for sustained growth.
A fitness enthusiast and travel junkie, Masi enjoys staying active, exploring new destinations, and spending quality time with his family, bringing the same balance, discipline, and energy into his professional life.
Meet Usha Magendran our Chief Operating Officer of Annexmed, bringing over 25 years of U.S. Healthcare Revenue Cycle Management experience, along with an MBA and PMP certification. She is recognized for her expertise in operational strategy and healthcare management, driving Annexmed to deliver outstanding outcomes for healthcare providers and hospitals.
Usha’s leadership centers on strategic execution, empowering teams, and fostering continuous improvement, ensuring operational excellence while nurturing a culture of innovation. She leads critical functions including Operations, Process Optimization, Technology Integration, Client Experience, and Organizational Growth, keeping Annexmed at the forefront of the RCM industry. In her previous company/role as COO, Usha successfully managed complex operations, optimized processes across all departments, and played a key role in shaping the company’s brand and workplace culture.
