Serving patients in a hospital goes beyond providing quality treatment. Learn how you can improve the patient experience with online tools.
Ways to Improve Patient Experience in Your Health Facility
Serving patients in a hospital goes beyond providing quality treatment. Your patients deserve the best
experience, just like clients in other business settings. Generally, patients and their loved ones
appreciate hospitals that treat them with respect and give them the attention they deserve.
Therefore, if you run a health facility, you should ensure that any patient treated in your facility is
satisfied with your services. Here are ways to improve patient experience in your hospital.
Establish an Active Online Presence
The medical industry can benefit tremendously from social media presence. For this reason, you should have
social media handles in all the popular platforms to make it easy for clients to reach out to you when the
However, you shouldn’t just join social media; strive to engage your clients actively. How do you do this?
Hire employees to post interesting and informative content and reply to comments or answer questions.
This approach broadens your online presence and ensures current patients, as well as prospects who reach
out to you, are satisfied with your service.
Create a Patient-Friendly Website
A website allows you to demonstrate your professionalism and serve your clients better. Thus, you should
work with an experienced web designer to create an appealing, responsive, and mobile-friendly site.
The website should be informative yet simple to navigate. Make sure you include your company’s mission,
qualifications of your physicians, services and products, contact details, physical address, and work hours.
These details provide your target readers with answers to some of the frequently asked questions.
Also, have a paperwork section on the website where patients can fill out all the necessary information on
different forms depending on the services they need. A lot of time is typically wasted as patients fill out
forms when their appointment should have commenced.
The online patient forms also give the doctor enough time to learn about the patient’s background before
they arrive for the appointment.
You can also have a segment where existing patients can make payments conveniently using their preferred
payment option. These innovative website features can save patients the hours they would spend in different
departments involved in payment processing.
Allow Patients to Schedule Sessions Online
You should enable patients to book appointments online via your website, email, or social media pages.
Online appointment scheduling reduces the waiting hours that patients have to sit in the lobby to be served.
After a patient has booked an appointment, send confirmation notifications to let them know that the
hospital expects them at the specified date and time.
Nothing stresses patients like a hospital that doesn’t respond to appointment bookings. You should,
therefore, ensure your clients know whether they have sessions or not by responding to online appointment
Improve Communication Skills
The success of the relationship between patients and physicians is dependent on communication. Ensure that
all departments in your hospital use the right communication channels to pass information to patients or
Employees at the front desk should answer phone calls on time and avoid keeping patients on hold for long.
Your staff members should also introduce themselves to the patients to make them feel safe and comfortable.
Besides improving communication within the hospital, you should embrace innovative communication
technologies. For example, you can introduce telehealth to allow patients to consult healthcare providers
remotely. This tech also enables physicians a follow-up on every patient and get feedback from them.
You might need to outsource services, such as patient contact services, to ensure patients satisfaction.
Patient contact centers have well-trained agents that answer calls and respond to patient concerns. They can
address issues to do with bills, insurance, services, and healthcare, among others to improve patient
engagement and satisfaction.
Patients’ experience can determine the success of your healthcare business. You should, therefore, make
sure your patients feel valued and respected.
- Posted by blog posting
- On July 27, 2020
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